Using Video to Communicate Science

ISC Members and early and mid-career scientists are invited to join an online training session exploring how scientists can craft video content to promote and communicate their work on social media. 

This is the fourth of six social media training modules to be delivered over 2024-2025 designed for the International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in science communication, improve digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

Agenda:

• Video Strategy for Scientists: Planning video content that can effectively communicate research stories and findings;
• DIY Video Production: Basics of producing high-quality videos on a budget, including equipment and software recommendations;
• Live Streaming Scientific Events: Tips for live streaming research activities, Q&A sessions, and discussions;
• Video Analytics: Measuring the impact and reach of video content;
• Q&A with science communicators.

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specializing in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.